Although 76 of the 100 Leading National Advertisers (LNA) cut their spending for 2009, that doesn’t mean they did less advertising. A new, previously unheard-of, phenomenon called media deflation has helped many do more for less.
One cause is that mass media are hemorrhaging audiences left and right. With newspapers, that’s old news, but as of the week of July 4, broadcast television â€“ ABC, CBS, FOX and NBC â€“ had the lowest number of prime-time viewers since 1990. Another cause is that many advertisers just aren’t Read more →