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Day: July 6, 2010

July 6, 2010 by bgoldman

Should you advertise more or less in a recession?

Some 80 years ago, when William Wrigley, Jr., was on a business trip on a DC-3, another passenger asked him why he spent so much on advertising when his chewing gum business was doing so well. “How fast are we flying?” asked Wrigley. “Oh, about 150-200 miles an hour,” said the passenger. “Then since we’re…

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