October, 2010

Msnbc Cable Ad Campaign Scares Into Rebranding

If you were the chief marketing officer of the number-three brand in an overcrowded and highly competitive category, with a large and loyal band of consumers, what would be at the top of your to-do list?

Maybe I’m going out on a limb here, but I don’t think changing your brand name and identity would be it.

Yet that’s exactly what’s under consideration at the number-three U.S. news website,, and its parent company, NBC Universal – and all because Read more →

Enviro Ad Message: Be Green Or Be Murdered

April may be the cruelest month, but this October hasn’t been so hot for the environmentalist movement, particularly its global warming division.

Green packaging puts Sun Chips sales in the red

First, after going on television for the first time ever to advertise new, 100% biodegradable packaging – the product of years’ and millions of dollars’ research – the SunChips division of Frito Lay announced on October 5 Read more →

The Costly Little Secret Of Msnbc’s New Ad Campaign

In the wake of CNN’s ratings implosion, MSNBC is celebrating its rise by default to a distant second place in cable news by launching a new ad campaign this week. “You will see it on-air [sic], in promotions and in advertisements,” MSNBC president Phil Griffin told TV Newser. And according to other industry sources, they’re spending about $2 million Read more →