December, 2010

Oh, Oh, Oh! Consumers Love Comsumerist’s “worst Holiday Ad”

A funny thing happened on the way to today’s announcement of, the Consumer Reports website’s, results of its “most annoying, repetitive holiday commercials of the year” contest. In yet another demonstration of the perception gap between “we here in the Consumerist Cave” and the real consumers they purport to speak for, the “Singing Employees” commercial that came in fifth in Comsumerist’s hall of shame, came in a very close third in Ace Metrix’s consumer ratings of good holiday ad campaigns. Read more →

How To Name Your Brand (and How Not To)

Back in the old days, when cities and towns were smaller and everyone knew everyone else, it made sense to name your business after yourself — like Ford. In the not-so-old days, starting, say, in the 1980s, the trend was to give your business a meanignless, made-up name (like Exxon or Altria ), on the theory that the name would be an empty vessel into which all the right meanings and connotations could be poured. This approach works fine as long as you have millions of advertising dollars and years of campaign time to bed that meaning in with its target audience. Most local businesses, particularly startups in need of a brand name, don’t. Read more →

Your Tax Dollars At Work: Another Dishonest Gm Ad

Fewer than one in five Americans believes that advertising tells the truth all or most of the time. The latest in a series of mereticious corporate commercials from Government (formerly General) Motors shows why. Using a series of stock-footage and movie clips (from “Animal House” and Popeye cartoons) showing failure and recovery, it delivers the message, Read more →