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Day: January 18, 2011

January 18, 2011 by bgoldman

Do celebrities really make your ads more effective?

Many broadcast advertisers, from local merchants to national brands, subscribe to something called the Pied Piper Principle. This says that if you put a celebrity into your commercials, all or most of their fans, like the children of Hamelin, will mindlessly follow him or her to the cash register. So when their ads have nothing…

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