Probably the most important thing that anyone running a business needs to know is who, where and how large the target audience is. If you’re starting any kind of brick-and-mortar retail business, you want to put it where it’ll be surrounded by prospective customers. Even for business-to-business or home-based advertisers, you need to have a good sense of what –“ or, more specifically, who – is out there, if only to make sure you take in enough territory to provide enough of a customer base.
What’s even more important than know how many and where is who and how they think. Now, there are two ways to find all that out. Better yet, they’re free. And even better than that, they can arm you with some valuable marketing insights.The way to do this is through Read more →