May, 2011

Remember Why Consumers Buy Your Product In The First Place.

For the third time in two years, there’s a new look to Sun Chips packaging on the shelves of Martin’s, Kroger’s and other Richmond supermarkets. And therein lies an important lesson for advertisers, green or otherwise.

First, a big yawn

In late 2009, the division of Frito Lay went on television to introduce their new, biodegradable packaging. While this was Read more →

Boomer Consumers: Different From You And Me (part 1)

No matter how old or young you are, if you’re an advertiser or a marketer, the Baby Boom generation is a fact of life – and has been for all your life.
Projecting from the latest completely crunched set of census numbers available (2000), there are some 351,966 Baby Boomers in the Richmond Metropolitan Statistical Area – 25 to 30 percent of the total population. And Richmond’s a pretty good demographic mirror of the country as a whole, Read more →