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Day: May 11, 2011

May 11, 2011 by bgoldman

Boomer consumers: Different from you and me (Part 1)

No matter how old or young you are, if you’re an advertiser or a marketer, the Baby Boom generation is a fact of life – and has been for all your life. Projecting from the latest completely crunched set of census numbers available (2000), there are some 351,966 Baby Boomers in the Richmond Metropolitan Statistical…

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