For those who don’t know what QR codes are, they’re those images plastered all over all sorts of advertising that,
when scanned by a smart phone, take the phone’s owner to a website or other online posting.
Some uses of QR codes are here to stay because they actually make people’s lives easier – like the ones that display your boarding pass on your smart phone to an airline ticket reader. Or like the Croatian national postal service’s new 3.10 Kuna stamp with a unique code that each letter-mailer can key in on a mobile site and track the letter’s progress toward delivery.
QR code use worldwide is growing. According to 3GVision research, use was up 20% from second to third quarter of this year alone.
But all too often, it’s also growing dumber. Read more →