You’ve seen it on Channel 6, Channel 8, Channel 12, Channel 35 and the Verizon and Comcast cable systems serving Richmond. Consumers saw it on their local TV channels across the country. It was a Best Buy television advertising campaign claiming that between the retail chain’s huge inventory, their online ordering and fast shipping, “Santa better watch his back this year.”
Well, this year, seeing wasn’t believing.
Aggressive online discounting against Amazon and Walmart Stores boosted website traffic, in-store sales and general demand — demand it turns out Best Buy couldn’t satisfy. The Minnesota retailer made news with a last-minute cancelation of orders dating as far back as the Black Friday weekend after Thanksgiving.
And when word of the cancelations leaked out — the company having disclosed them only to select media and never even mentioning them on Facebook and Twitter — they also made enemies. Read more →