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Day: December 5, 2011

December 5, 2011 by bgoldman

Green promotion with white cans has consumers seeing red

Now that the leaves have stopped turning color in Richmond, soda cans are starting to. In Martin’s, Food Lion, Wal-Mart, Kroger and other supermarket chains, throughout the Richmond metro area and the nation, Coca-Cola cans are changing back from white to their traditional red. All because of a failed green promotion. Green Promotion It all…

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