Day: December 22, 2011

2011 demonstrated both the strength and the weakness of social media marketing. The strength is that anyone can do it. The weakness is that anyone does, regardless of whether they know the least bit about marketing. And when they do, the results are often disastrous, as Advertising Age‘s just-released list of the year’s biggest social-media…

For the second year running, consumers have picked the worst television commercials. Well, they didn’t actually pick them themselves. They had lots of help and nudging from The Consumerist, Consumer Reports magazine’s blog. Consumerist picked the categories, which narrowed down the choices considerably. Maybe they had to, in view of Sturgeon’s Law, which says that…