“You are entitled to your own opinion,” the late Senator Daniel Patrick Moynihan once said, “but you are not entitled to your own facts.”
The Chevrolet Division of Government Motors begs to differ — and is getting slammed in the marketplace as a result.
Hot on the heels of their latest misleading commercial for their worst-selling model — a Volt spot ironically titled “Just the Facts” — comes an Edmunds estimate of February domestic car sales and car sales over the past 12 months. And guess which manufacturer is taking it on the chin.
A loser in a sea of winners
With a seasonally adjusted rate of 14.4 million units February to February, the auto industry had a banner year. With nearly 1.1 million units sold in February, car makers had a banner month.
All except one, that is.
Ford’s adjusted 12-month sales are up 13.6% and Chrysler’s a whopping 27.2%, but GM’s are down 8.8%. That’s a 36% spread. For the month just ending, Edmunds sees Ford up 18%, Chrysler up 32.5% and GM down 5%.
Bad advertising loses sales
While you can attribute those results to many things, GM’s advertising has to be one of them.