This time, they were really going to get him.
MoveOn.org was going to get him kicked off 180 radio stations.
Media Matters for America was going to get 100 national advertisers to cancel their spots on his show.
So how did the Great Rush Limbaugh Ad Boycott work? Not exactly as expected — and even its organizers admit it.
“The objective has been to show that there are real consequences” for “someone like Mr. Limbaugh or his company,” said Angelo Carusone of Media Matters. But how real were they?
News reports said that more than 100 national advertisers had canceled air time on Rush Limbaugh’s midday show. That was more wishful thinking than fact.
To begin with, Limbaugh never had as many as 100 national advertisers at a time. If he did, his talk show would be wall-to-wall commercials. Read more →