After pulling the plug on $10 million worth of advertising just days before Facebook’s $100 billion IPO, America’s third-largest advertiser has now announced it’s dumping the Super Bowl. This is after having spent $82 million to advertise there between 2002 and 2011, according to Kantar Media.
But now, “it’s just getting too expensive,” GM’s global marketing chief, Joel Ewanick, told the Wall Street Journal, “we simply can’t justify the expense.”
This is kind of funny coming from the very man who, when he was in charge of Hyundai’s marketing, took his brand into the Super Bowl telecast to roll out the job-loss guarantee program that helped steer Hyundai through the depths of the Obama Recession.
Everyone else is out of step