Shortly after commissioning, producing and posting an outdoor billboard along one of the interstate highways passing through Richmond, the Greater Richmond Chamber of Commerce ordered it taken down — and for the wrong reason. The whole episode is a classic demonstration of what not to do in an advertising campaign. Wrong strategy The billboard was…
Day: July 16, 2012
Olympic ad campaigns feature history, politcal correctness and hypocrisy
It’s two weeks before the official start of the London Olympics, but Olympics-themed television commercials are already saturating the airwaves from Richmond, Virginia, to Richmond, California, to Richmond, England. The biggest of the campaigns airing gravitate to one of two themes — Olympic history and political correctness. One, in fact, manages to combine both. Omega’s…