Day: July 16, 2012

Shortly after commissioning, producing and posting an outdoor billboard along one of the interstate highways passing through Richmond, the Greater Richmond Chamber of Commerce ordered it taken down — and for the wrong reason. The whole episode is a classic demonstration of what not to do in an advertising campaign. Wrong strategy The billboard was…

It’s two weeks before the official start of the London Olympics, but Olympics-themed television commercials are already saturating the airwaves from Richmond, Virginia, to Richmond, California, to Richmond, England. The biggest of the campaigns airing gravitate to one of two themes — Olympic history and political correctness. One, in fact, manages to combine both. Omega’s…