In retrospect, the Romney campaign’s media planners are looking pretty smart.
As of today, polls show the candidate either ahead or tied nationally and at worst within closing distance in swing states. What’s more, all the advertising money they didn’t spend this summer is now coming into play in what were only a few weeks ago considered safe Obama states – Michigan, Minnesota and Pennsylvania, for example.
But how smart were they?
You can make a very good case that it was sheer luck which forced them into smart media-buying decisions.
“I have plenty of clever generals but just give me a lucky one.” – Napoleon
As Napoleon once pointed out, the value of luck can’t be overstated.
The Romney campaign had a big dose of it, though it seemed like bad luck at the time, resulting from federal election laws enacted as long as 38 years ago. Read more →