Our client Bikram Hot Yoga Virginia Beach opened for business last month. Its owner e-mails, “The studio is doing so well – 32 people in last night’s 7 PM class. [The objective is 30 per class.] “So many people are contacting us from the website, I feel like we’re the studio it’s ‘safe’ to practice…
Day: January 9, 2013
From http://hear.ceoblognation.com/2013/01/09/how-did-you-come-up-with-your-business-name/
Reflecting growth of a company When I started my business back in the ‘90s as a company that wrote and produced radio commercials that created visual images in consumers’ minds, I called it Picture Radio, which was neat because it let me adapt the old RKO Radio Pictures logo. Several years later, as I found…
GM deep-sixes 'Chevy Runs Deep'
Folklore has it that dinosaurs were so big, clumsy and stupid that when you kicked one in the tail, it took forever for its head to feel the pain. That may explain why it took GM over two years – from 2010 until yesterday – to realize that its incomprehensible “Chevy Runs Deep” advertising slogan…
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