What do you do when your product keeps breaking down while in use, costs dozens of customers their lives, endangers the health of hundreds of others, and fails to deliver what thousands paid for?
Well, if you’re Carnival Cruise Lines, you fire your advertising agency, according to a May 30 Advertising Age report.
Brands have a habit of firing agencies over issues that have nothing to do with advertising. GM, for example, did it to undermine ousted global CMO Joel Ewanick’s legacy. JCPenney did it because their marketing guru Sergio Zyman likes working with big agencies – like the one that helped him disastrously introduce New Coke.
But compared to Carnival, these decisions seem to have Mr. Spock-like rationality.
A sea of problems
As the world’s largest cruise company (They also own Holland America, Princess Cruises, Seabourn, P&O Cruises, Cunard, Costa Cruises, Aida and Iberocruceros.), they’re the heir, by mergers and acquisitions, to the line that owned the Titanic. And while none of their ships has struck an iceberg and sunk in the North Atlantic – at least not yet – this past year they’ve been awash in a sea of problems: Read more →