Bright Orange Advertising


Day: May 22, 2013

Stand-alone digital marketing silos may disappear by 2023

Digital media have transformed advertising and spawned what seems to be zillions of stand-alone agencies specializing in digital, social, and similar forms of marketing. But according to a May 22 MediaPost report, their days may be numbered. In a March and April Mediaschool Group survey of 2,000 marketing students across...

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