Stand-alone digital marketing silos may disappear by 2023
Digital media have transformed advertising and spawned what seems to be zillions of stand-alone agencies specializing in digital, social, and similar forms of marketing. But according to a May 22 MediaPost report, their days may be numbered. In a March and April Mediaschool Group survey of 2,000 marketing students across...
Read MoreWhy more than 30 percent of mobile advertising dollars are wasted
According to a May 22 Advertising Age report, about 30 percent of desktop ads and an even higher percentage of mobile ads are a total waste of money. That has nothing whatever to do with the quality, effectiveness or targeting of the ads themselves, digital analytics firm ComScore found recently. Nor...
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