Bright Orange Advertising


Day: July 8, 2013

Mobile advertising’s not all it’s cracked up to be

Mobile advertising is huge. Every day, Americans collectively spend over 1 million months on their smart phones, according to a SolveMedia report, and men are more likely to sleep with their smartphones than to wash their hands after using the toilet (something worth knowing before you ask to use...

Read More

Clorox loses a battle in the war on men

When we wrote last week that advertising’s war on men – and particularly fathers, whom television commercials consistently portrayed as mindless, bumbling oafs – may be ending, we were wrong. But not as wrong as Clorox. Just days after Father’s Day, Clorox put up an essay titled “6 Mistakes New Dads...

Read More