The first observers of Thanksgiving, history tells us, were British subjects. But in the Plymouth Colony, not the mother country.
The United Kingdom of Great Britain and Northern Ireland does not celebrate the American holiday of Thanksgiving. But for some reason, that’s not stopping them from having post-Thanksgiving Black Friday sales. “[R]etailers,” says a November 27 Advertising Age report, “are doing their best to whip consumers into a U.S.-style frenzy of Christmas shopping before December is even upon us.”
Blame it on those bloody Yanks
Three American companies get the credit, or blame, for this – Apple, Amazon and Walmart, owner of the UK-based Asda retail chain. “Apple and Amazon offer deals in the U.S. and they don’t want their U.K. customers to feel cheated,” Donald Shields, multichannel strategy director at British advertising agency SapientNitro, told Ad Age. “This has obviously come from online – there’s no Thanksgiving and no Friday off to go out shopping – but it’s picking up momentum in stores as well, and translating into a physical retail event.”
Kevin Gill, managing creative director of branding and digital agency Start JG, was less charitable. Read more →