Xmas Commercials Are Stronger This Year, But Sales Aren’t
While holiday retail commercials were stronger this year, according to one index, actual store traffic was weaker, according to another.
Stronger commercials
- This year’s ten top holiday commercials were stronger than last year’s on the Ace Metrix index. Ace constantly tests commercials on representative panels of more than 500 consumers and scores them on an index of 1 to 950 for such attributes as persuasion, likeability, attention, relevance, information and watchability. This year’s winners averaged a score of 653, a significant improvement over last year’s average of 621: Read more →