To anyone with a computer and connectivity, online advertising is physically impossible to ignore. Mentally, though, may be a different story.
An online discussion at the Advertising Professionals LinkedIn group worries that consumers “will simply tune out advertising online” and gives many possible reasons why. But there’s also one big, unmentioned reason why that may not matter.
Why consumers tune out
One reason consumers tune out online advertising is that it isn’t aimed at them – or any human beings, for that matter. It’s sent by robots to robots.
Just as botnets have been used to create fake Twitter trends, they’re being used to create fake online advertising traffic – fake traffic accounting for as much as 36 percent of all web traffic, according to a Wall Street Journal report. As a Slate story explains, Read more →