It’s the fourth quarter, and there’s still some way to go. Even with the addition of “about a dozen” new advertisers and returning dropouts, “NBC said in November ad sales were moving along slightly more slowly than in prior years,” Advertising Age reported November 17. Before last year’s NFL season started, in September, Fox had sold 90 percent of its availabilities. By December, they were completely sold out. Now, in late November, NBC’s sales have almost, but not quite, matched Fox’s 14 months ago, “approaching” – not at, but approaching – the 90 percent mark, with ten 30-second slots still unsold.
That notwithstanding, NBS Sports evp for sales Seth Winter says he’s “extremely satisfied” with how sales are going (or aren’t). “I’m never ‘extremely satisfied’ until we’re sold out,” he told the New York Times, but “I’m very satisfied with what we see.” But in an interview with USA Today the same day, he was singing a different song, coming up with excuses for the unsold inventory. Read more →