Quick, which furniture store is having a this-week-only sale with no payments for six months? Which tire store is selling four tires for the price of three? Which personal injury attorney will fight for you against insurance companies? All of them. And that’s why you can’t tell them apart. “Best Practices” = same practices That’s because all of them are following the advertising “Best Practices” for their product categories. Best Practices are officially defined as
Mobile shopping was supposed to be lethal to brick-and-mortar retailing. But according to two new studies, it’s helping physical stores at least as much as it’s hurting. “Out on the streets, more people [who own smartphones] are going into stores and staying there longer while those who purchase online tend to favor online-only stores, based on two new studies,” mCommerceDaily reported October 13. After tracking smartphones in and near stores and measuring data on tens of millions

National brands are tweeting to themselves

Posted by bgoldman on  September 2, 2013

Category: Uncategorized
The purpose of advertising is to communicate with your potential or actual customers, but national brands are taking to Twitter to talk to themselves – or, as an August 30 Advertising Age report put it more grammatically, “they’re also increasingly talking to each other.” Some of this tweeting is not only incestuous, but also inane, as in who cares? For some reason known only to themselves (maybe because colonel and navy captain are equal ranks),
Robots don’t wear clothes, eat food, drink beer, color their hair or use any other consumer products. Yet, according to an August 9 Advertising Age report, online advertisers may be wasting tens of millions of dollars a year to reach them. At 4:30 PM Wednesday, August 14, University of Wisconsin professor Paul Barford will tell a seminar audience at the USENIX Security ’13 Summit in Washington, DC, that the problem’s even worse. Each month, he’ll

Watch what you say to over-50 consumers

Posted by bgoldman on  August 5, 2013

Category: Uncategorized
Before you talk to a target audience of 50-plus-year-old adults, you’d better relearn how to talk to them, an August 5 MediaPost post (link unavailable) advises. This is particularly important because, as the Python Generation, they’re already a growing plurality, if not yet a majority, of American consumers. “Knowing the preferred terms when talking about particular groups of people is important from both a human and marketing perspective. The wrong word or phrase can alienate