When we started up as an advertising agency in 1995, we were a virtual agency. We just didn’t know it at the time. We thought of our business model as modular: As a strategic partnership of independent, highly qualified professionals in just about every advertising and marketing service a client might need – but only…
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Standout advertising brings Bright Orange clients outstanding results.
Know what else, beside our name, is bright orange? A goldfish. Did you know that the average human attention span is now shorter than a goldfish’s? According to a recent study, the human attention span fell from 12 seconds in 2000 to 8 seconds in 2018. Since the dawn of the smartphone and other technological…
Use the hierarchy of sales points to make your advertising succeed
All sales points are not created equal — equally compelling, equally persuasive, equally powerful at turning audience members into customers. There’s a hierarchy of four basic types of sales points for any product or service, and Walmart did a great job of taking its brand from the weakest to the strongest. Let’s start by defining…
Sophisticated neuroscience research "discovers" what good copywriters have always known
Talk about killing flies with an elephant gun. Nielsen, the audience research company, put together a consumer neuroscience group to help advertisers learn how to “break trough the clutter” of “competing messages constantly fighting for consumers’ attention.” A worthy goal when you consider that in an average day, every man, woman and child in this country is bombarded…
Widespread use of ad blockers may bring something worse to your screen
“Browsing the web without ads is actually kind of nice,” wrote Advertising Age June 19, 2014. “No popups stealing your screen. No autoplaying video ads making the page load as slowly as if it were being dialed up through America Online circa 1999.” And, notes Ad Age, people who own and use computers agree– by the…