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Category: Uncategorized

Widespread use of ad blockers may bring something worse to your screen
August 14, 2018 by bgoldman

Widespread use of ad blockers may bring something worse to your screen

“Browsing the web without ads is actually kind of nice,” wrote Advertising Age June 19, 2014. “No popups stealing your screen. No autoplaying video ads making the page load as slowly as if it were being dialed up through America Online circa 1999.” And, notes Ad Age, people who own and use computers agree– by the…

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Avoid the "And then what?" effect
August 14, 2018 by bgoldman

Avoid the "And then what?" effect

Way back when dinosaurs roamed the Earth, televisions were black-and-white, and telephone deregulation was a gleam in Ronald Reagan’s eye, there was this ad that Western Electric, the monopoly Bell System’s manufacturing division, ran in major magazines. It showed a photo of a small electric fan wired to a phone, over the headline, “This fan…

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Research reveals why you're going to believe this post
August 14, 2018 by bgoldman

Research reveals why you're going to believe this post

This post may not be true. Actually, it is. But even if it weren’t, you’d be more likely to believe it. That’s because it has something some others don’t — a picture. Advertising professionals have long known that a picture makes an ad stand out and attract more readership than an all-type ad. They’ve also…

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August 14, 2018 by bgoldman

Don't spend more to make your advertising less effective

There are times when doing too much can be as harmful to your bottom line as spending, and doing, too little. Audience size isn’t everything In buying media, for example, the temptation is to go for as large an audience as you can. It’s only logical. Logical, yes, but not necessarily right. Let’s say you…

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August 14, 2018 by bgoldman

Why White Pages brand names don't work in today's Yellow Pages world

Where do you go when you know who you’re looking for but not where to find them? The (usually online) White Pages directory. Where do you go when you know what you’re looking for but not who sells it? The Yellow Pages. Or maybe you just go to Google, which works like both, but more like the Yellow Pages.…

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