Kantar Media, a division of WPP, just finished compiling the 100 leading national advertisers’ (100 LNA) measured-media spending for 2009, Guess which medium got the lion’s share. If you said Internet advertising, you’d be wrong. The biggest, hottest new 21st Century advertising medium is… (more…)
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Saying everything = saying nothing.
Each ad you run gives you one shot at your target audience, so it makes sense to use all the ammunition you can, right? Wrong. True, there’s a lot you want prospective customers to know about your business, but putting it all into one data dump of an ad will hurt far more than (more…)