There’s a technical term that graphic designers and art directors use to describe QR codes, Dr. Kevin Berisso, of Memphis University’s Department of Engineering Technology, said in a telephone interview. That term is: “Blech!” For scanners, not people QR codes were originally designed to be read by scanners, not human eyes, so function not only…
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America's drinkers desert beer for wine and liquor
There’s a problem that all of Budweiser‘s pseudo-craft beers and music events and commercials masquerading as marketing can’t solve. And that’s that Americans just don’t like beer as much as they used to. According to a study whose results Gallup published August 1, all except America’s oldest adults are switching their preferences to wine and…
Mobile advertising's not all it's cracked up to be
Mobile advertising is huge. Every day, Americans collectively spend over 1 million months on their smart phones, according to a SolveMedia report, and men are more likely to sleep with their smartphones than to wash their hands after using the toilet (something worth knowing before you ask to use some guy’s smartphone). But looked at…
Clorox loses a battle in the war on men
When we wrote last week that advertising’s war on men – and particularly fathers, whom television commercials consistently portrayed as mindless, bumbling oafs – may be ending, we were wrong. But not as wrong as Clorox. Just days after Father’s Day, Clorox put up an essay titled “6 Mistakes New Dads Make” on its website.…
At last, a commercial that doesn't diss men
A new commercial that launched July 4 is doing something remarkable in television advertising. It’s actually treating men with respect. From the black-and-white sitcoms of the 1950s through last year’s disastrous Huggies campaign, television has depicted America’s husbands and fathers as the most hapless, clueless, clumsy, inept shlubs in the universe. This Chevrolet Silverado truck…