Reflecting growth of a company

When I started my business back in the ‘90s as a company that wrote and produced radio commercials that created visual images in consumers’ minds, I called it Picture Radio, which was neat because it let me adapt the old RKO Radio Pictures logo. Several years later, as I found the business gravitating back towards general advertising in all media, Picture Radio no longer worked. It took me a while to let go of the original name and logo, but I wanted to come up with a name that reflected what the company now did – creating advertising in all media that worked in the marketplace because it stood out from all the clutter. After thinking about it for several weeks, I thought of survival orange, the color that figures in air/sea rescue work because it stands out so much from the natural surroundings and filed a dba for Bright Orange Advertising, which we’ve been using since.

Thanks to Bruce Goldman, Bright Orange Advertising

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