How Microsoft got to its new logo

Some brands’ logos evolve slowly but gradually over the years, so subtly that only a before-and-after look will reveal the difference.

Others change abruptly, like quantum leaps.

Microsoft’s new logo is firmly in the abrupt change camp. But that’s nothing new for them, as you’ll see from viewing their logos over the years.

The new logo features a square icon made up of four colored squares. It’s supposed to “express the company’s diverse portfolio of products.” A cynic would say it expresses the company’s culture.